Roopco Launches New Rebranding
After more than 25 years in business...
It was time for us to turn up the volume on our own brand.
Meet the new Roopco.
The same trusted brand, just amplified.
OUR REBRANDING PROCESS
1. Research & Discovery
We kicked off our rebranding process with a research and discovery phase. During this foundational step, our team analyzed top competitors’ brand positioning and identified gaps where Roopco could differentiate itself in the marketplace.
2. Core Value Exploration
Once we had established our key differentiators, our team participated in a group working session to brainstorm, discuss and identify a total of six core values we feel represent the root belief systems that guide how our business operates.
3. Messaging Framework
Building out from this foundation, our team developed a messaging framework and brand story that will resonate with our target audiences. This included key messaging such as a brand promise, positioning statement, elevator pitch and boilerplate.
4. Tagline Development
We focused on our tagline first, as this would impact the logo design. Dozens of tagline options were explored and narrowed down based on key parameters such as being brief (3-5 words), descriptive of what we do, creative and memorable. Our team ultimately selected “Amplify Your Communications” as our tagline to signify how our deep expertise and diverse capabilities can enhance our clients’ results.
PRELIMINARY TAGLINES
Elevate Your Communications
Strategic Communications Reimagined
Amplify Your Communications
5. Logo Development
Once our tagline was selected, we explored a variety of logo designs by considering visual elements that would align with our brand story. Our key parameters were that it provide a more modern look, complement the tagline, be creative and feature an element that could serve as an icon. Once a final design was selected from the black and white logos, we explored various color options and then refined them through group feedback.
6. Rebrand Implementation
Once a consensus on our brand strategy was reached, our team developed brand identity guidelines, executed the rebrand across all marketing collateral and created a launch plan in order to communicate the new brand to external stakeholders.
