Employee Newsletter Drives Engagement

Employee Newsletter Drives Engagement

RPM’s Internal Newsletter Shares Inspiring Stories Around the World

To enhance its employee communications during the Covid-19 pandemic, RPM International Inc. sought to launch a bi-weekly internal newsletter to share inspiring stories about how its operating companies were collaborating to help build a better world and to highlight the incredible impact of their combined efforts. The newsletter includes three main components—a blog, an e-newsletter and a printable PDF.

RPM’s Around the World e-newsletter has averaged a 32% open rate and 20% click-through rate since its launch. Plus, engagement across its social media channels has jumped 267%. These metrics clearly demonstrate the value employees are getting from the newsletter content, as it drives collaboration and comradery among RPM’s 15,000 employees worldwide.

About The Author

As a content marketer, copywriter and brand strategist who operates in both the clouds and the dirt, Katie Casciato leverages the art of storytelling to develop and execute strategic marketing campaigns that generate tangible results for our B2B, professional services, corporate and non-profit clients. Her background includes content creation, digital marketing, PR, content marketing and media relations.