Employee Newsletter Drives Engagement

Content, Digital, Our Work, Strategy

RPM’s Internal Newsletter Shares Inspiring Stories Around the World

To enhance its employee communications during the Covid-19 pandemic, RPM International Inc. sought to launch a bi-weekly internal newsletter to share inspiring stories about how its operating companies were collaborating to help build a better world and to highlight the incredible impact of their combined efforts. The newsletter includes three main components—a blog, an e-newsletter and a printable PDF.

RPM’s Around the World e-newsletter has averaged a 32% open rate and 20% click-through rate since its launch. Plus, engagement across its social media channels has jumped 267%. These metrics clearly demonstrate the value employees are getting from the newsletter content, as it drives collaboration and comradery among RPM’s 15,000 employees worldwide.

About The Author

As content director at Roop & Co., Katie leverages the art of storytelling to create engaging, on-brand content for our diverse range of B2B, professional services, corporate and non-profit clients. She has a decade of experience in content writing and editing, content marketing, PR, brand strategy and project management.