RPM International Launches New Website with Interactive Features
RPM International Inc., a $5.5 billion global leader in specialty coatings and sealants, enlisted Roop & Co. to manage the redevelopment of its website, resulting in a modern design, interactive features, an easy-to-use content management system and improved functionality—including a chatbot driven by artificial intelligence. While partnering with RPM’s IT and communication teams, our agency provided strategic oversight, site architecture, persuasive content, design management and SEO. The end result was a website that successfully communicates the company’s key messages to its investor base and other stakeholders, driving them to take action. View the site at www.rpminc.com.