New Website with Enhanced Design & Functionality

January 28, 2021
Content, Digital, Investor Relations, Our Work

RPM International Launches New Website with Interactive Features

RPM International Inc., a $5.5 billion global leader in specialty coatings and sealants, enlisted Roop & Co. to manage the redevelopment of its website, resulting in a modern design, interactive features, an easy-to-use content management system and improved functionality—including a chatbot driven by artificial intelligence. While partnering with RPM’s IT and communication teams, our agency provided strategic oversight, site architecture, persuasive content, design management and SEO. The end result was a website that successfully communicates the company’s key messages to its investor base and other stakeholders, driving them to take action. View the site at www.rpminc.com.

About The Author

As a content marketer, copywriter and brand strategist who operates in both the clouds and the dirt, Katie Casciato leverages the art of storytelling to develop and execute strategic marketing campaigns that generate tangible results for our B2B, professional services, corporate and non-profit clients. Her background includes content creation, digital marketing, PR, content marketing and media relations.