marketing automation

/Tag:marketing automation

What is Marketing Automation?

Marketing Automation is a technology platform that simplifies and automates digital marketing activities. When coupled with a structured marketing process, the software makes it easier to prioritize and execute marketing tasks, nurture worthwhile leads, and evaluate the impact of inbound campaigns. Although every software provider offers slightly different combinations of features, most include: Lead scoring and CRM management Marketing automation software usually includes a database that automatically scores all your leads and contacts according to their sales readiness. It surpasses the capabilities of a CRM system by offering a detailed view of all interactions between [...]

By | 2018-01-04T20:47:54+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |

5 Marketing Automation Must-Haves for B2B Businesses

The State of B2B Marketing Automation reported that 53 percent of B2B organizations are using marketing automation and 98 percent of B2B marketers agree that effective marketing automation is critical to long-term business success. However, it also found that companies only use basic functionality of the software and as a result, marketing automation efforts often fail. Marketing automation is just one part of a holistic digital marketing strategy; for an investment in software to be worthwhile, a comprehensive game plan must already be in place. Consider the following five tips and [...]

By | 2018-01-04T20:51:53+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |

What is Content Marketing and Why Should You Care?

In an era where consumers prefer to receive their information of their own volition through channels like search and social media, traditional marketing tactics can sometimes feel too obvious or just plain pushy. Gone are the days when marketers could bombard consumers with information in the hopes of converting a few individuals into loyal customers. Modern consumers are weary of these types of heavy-handed marketing efforts and can spot them from a mile away. How can you try to genuinely engage and connect with new and existing customers in this communication landscape? Or even better, what if your customers actually [...]