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Top 3 Podcasts to Help You Become a Marketing Guru

Podcasts eliminate “not enough time” as an excuse for not prioritizing continual learning. Since they are short, informative, free and accessible anywhere, it’s no surprise that 44% of department heads, owners and c-suite executives choose to listen to them regularly to stay knowledgeable about industry trends. Tune in to the following three podcasts for valuable insights from true marketing gurus. Marketing Over Coffee Covering timely topics related to both classic and new marketing, hosts John J. Wall and Christopher S. Penn share a 20-minute podcast recorded in a coffee shop [...]

By | 2018-07-25T17:19:52+00:00 February 28th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , |

4 Reasons to Use Video in Your Marketing Campaign

Any marketing communications professional knows that in order for a campaign to be successful, its content must resonate with the target audience. However, success isn’t about a one-time ability to captivate your audience’s interest. It’s about deepening the engagement between the target audience and your business over the long run. This is where video comes into play. According to Cisco, about 59% of senior executives would rather watch an online video than read text. Perhaps it’s no surprise then that video is projected to account for 80% of all consumer internet traffic by 2019. By not incorporating video into [...]