social media

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Branding Techniques for Unsexy B2B Businesses

So, your business isn’t selling the next hot consumer product, isn’t based in a big city and isn’t scaling up rapidly. The office doesn’t have a ping-pong table, or cereal bar or a CEO flaunting a hoodie. Regardless of whether you provide financial services or manufacture widgets, that’s not an excuse for bland or dormant branding. The grit and skill needed to thrive in business isn’t enough to elevate your brand above the sea of competitors offering similar services at similar costs. Especially in unsexy, B2B industries, branding can differentiate a business. Yet, B2B businesses are the biggest offenders of [...]

By | October 10th, 2017|Categories: Brand Strategy|Tags: , , |

Is Content Marketing an Expense or an Asset?

In the world of marketing, you get out what you put in. And content marketing is no different. Creating useful, engaging content on a consistent basis requires a fine mix of skill, time and creativity. Not surprisingly, content creation often comes with a price tag. But as marketers leverage content marketing as a way to build their businesses, they’re often left second-guessing whether the content they’re producing is more of an expendable expense than a valuable asset.For example, consider a “traditional” form of content, such as an advertisement. The content created has a limited lifespan because advertisements are generally distributed [...]

3 Ways B2B Businesses Can Benefit from Twitter

83% of B2B marketers use Twitter 19% of these marketers refer to Twitter as their central platform 53 of B2B companies were active on Twitter 3 years ago Statistics according to Social Media Examiner Given the increased importance of Twitter to businesses, B2B marketers must leverage its reach and features to their organizations’ benefits. Below are three ways businesses can incorporate Twitter as part of their marketing strategy: 1. Twitter Lists Twitter lists allow you to categorize your followers and segment your feed so you [...]

By | September 15th, 2016|Categories: Digital Marketing|Tags: , , |
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