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When is the Best Time to Tweet?

Deciding the best time to tweet depends heavily on what your desired outcome is: visibility, clicks or engagement. A social media science study by Buffer analyzed 4.8 million tweets across 10,000 profiles to provide some insight about when your 140 characters have the best chance of taking flight. Some statistics vary across different time zones. The findings below are based on data from the Eastern Standard time zone, where about 50% of the U.S. population resides. If you just want your tweet to be seen... Post during a popular time [...]

By | 2018-02-06T18:20:13+00:00 February 6th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , , |

3 Ways B2B Businesses Can Benefit from Twitter

83% of B2B marketers use Twitter 19% of these marketers refer to Twitter as their central platform 53 of B2B companies were active on Twitter 3 years ago Statistics according to Social Media Examiner Given the increased importance of Twitter to businesses, B2B marketers must leverage its reach and features to their organizations’ benefits. Below are three ways businesses can incorporate Twitter as part of their marketing strategy: 1. Twitter Lists Twitter lists allow you to categorize your followers and segment your feed so you [...]

By | 2017-01-20T15:41:18+00:00 September 15th, 2016|Categories: Digital Marketing|Tags: , , |