video

/Tag:video

The Long and Short of Creating Short-Form Video

Short-form video is an excellent marketing tool that helps you connect with your customers on a more personal level, while delivering all the information they need in 60 seconds or less. By 2020, video is expected to account for 79% of global internet traffic, which means there’s no better time to start producing marketing videos than now. In order to create greater awareness for your products and services, generate new leads and retain existing customers, you’ll need to be able to quickly produce short-form videos. In this post, we’ll discuss what equipment and knowledge you should have to produce quality [...]

What is Content Marketing and Why Should You Care?

In an era where consumers prefer to receive their information of their own volition through channels like search and social media, traditional marketing tactics can sometimes feel too obvious or just plain pushy. Gone are the days when marketers could bombard consumers with information in the hopes of converting a few individuals into loyal customers. Modern consumers are weary of these types of heavy-handed marketing efforts and can spot them from a mile away. How can you try to genuinely engage and connect with new and existing customers in this communication landscape? Or even better, what if your customers actually [...]