Media Relations Strategy for a Labor & Employment Law Firm:
Fisher Phillips, a national labor and employment law firm, strives to enhance its reputation as a leading workplace law firm in Ohio. Roop & Co. was tasked with maximizing the firm’s positive coverage in local media through strategic media relations efforts. To do this, Roop & Co. developed by-line articles, pitches and interview opportunities that related to timely events and topics. This has resulted in regular placements in Crain’s Cleveland Business, The Plain Dealer, The Columbus Dispatch and Columbus Business First, along with a variety of trade publications.