Leveraging Trending Topics to Land Media Coverage

Leveraging Trending Topics to Land Media Coverage

Media Relations Strategy for a Labor & Employment Law Firm:

Fisher Phillips, a national labor and employment law firm, strives to enhance its reputation as a leading workplace law firm in Ohio. Roop & Co. was tasked with maximizing the firm’s positive coverage in local media through strategic media relations efforts. To do this, Roop & Co. developed by-line articles, pitches and interview opportunities that related to timely events and topics. This has resulted in regular placements in Crain’s Cleveland Business, The Plain Dealer, The Columbus Dispatch and Columbus Business First, along with a variety of trade publications.

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About The Author

Roopco is an award-winning, strategic, integrated communications agency based in Cleveland. Since our founding in 1996, we have been committed to exceeding client expectations and industry standards through value-driven counsel, high-quality implementation and total accountability. Our entire team is dedicated to providing a hands-on, high-quality approach for each of our clients.