WHAT WE DO

Strategy

An effective PR strategy involves careful planning and proactive communication. We provide all levels of strategic PR counsel, from managing complex communications issues to acting as a sounding board.

what we do, roop & co. | strategy, branding, content, digital, media relations, investor relations

Branding

Your brand is the story of your organization. We bring your story to life by developing a brand that is synonymous with your organization’s mission and carrying it throughout all of your marketing vehicles.

what we do, roop & co. | content, digital, media relations, investor relations, strategy, branding

Content

At the heart of every great marketing strategy is even better content. We create compelling content, distribute it across digital and traditional channels, and measure its impact on your business goals.

what we do, roop & co. | branding, content, digital, media relations, investor relations, strategy

Digital

With more technology at our fingertips than ever before, the way customers interact with brands has drastically changed. We implement digital marketing tactics that connect with your audience where they spend most of their time: online.

what we do, roop & co. | investor relations, strategy, branding, content, digital, media relations

Investor Relations

Regular, transparent communication with the investment community is vital to your company’s success. We tell your story in a way that creates value for key shareholders and drives continued growth.

what we do, roop & co. | digital, media relations, investor relations, strategy, branding, content

Media Relations

Media relations is integral to any PR strategy. We develop and execute a strategic media relations plan that will position your organization in news stories to help achieve your business objectives.

what we do, roop & co. | media relations, investor relations, strategy, branding, content, digital

OUR PROCESS

We utilize a four-phased approach with every communications initiative:

1

STRATEGY

Understand the situation. Know the target audience. Establish success metrics. Develop a plan.

2

CREATIVITY

Inject creativity into the tactics and messaging. The goal: generate attention.

3

EXECUTION

Set deadlines. Create compelling content. Distribute it across digital and traditional channels.

4

RESULTS

Track results. Analyze them for insights. Report back on success.

Want to develop a communications strategy that will generate results?

Let's Talk Business.