Inside your company are unique stories and insights. We find these stories, package them in a compelling manner and disseminate them to your target audiences. The purpose: to impact their perceptions and/or actions in a manner that supports your business objectives.
We apply strategic communication principles to address our clients' business challenges.
We utilize a four-phased approach with every communications initiative we undertake.
Understand the situation. Know the audience. Establish success metrics. Develop a plan.
Inject creativity into the tactics, messaging, or both. The goal: generate attention.
Set deadlines. Create compelling content. Distribute with precision.
Track results. Analyze for insights. Report on success.
The story of your organization – its characteristics, strengths, differentiators and objectives. Roop & Co. can bring your story to life. We work with you to ensure that your brand is synonymous with your organization’s work and mission and carried throughout all of its marketing vehicles.
Positioning your company in a favorable light using cohesive and unique messaging in order to attract and maintain stakeholders. We can revamp your organization’s current messaging or develop new messaging so that it conveys a sense of cohesiveness across all internal and external communications.
Technology has significantly advanced how we market. Messages pour out at a rapid pace across countless channels. We bring focus to your digital marketing initiatives by making sure you have the right message, directed at the right audience, via the right channel for maximum impact.
Open channels of communication with the investment community – current and potential investors, analysts and other stakeholders – are critical to your organization’s success, fair valuation of its stock and continued growth. Roop & Co. is committed to helping our clients achieve their objectives through honest financial communication strategies and sound, long-term counsel.
Encompassing creativity to ensure our clients’ messages are heard is our top priority at Roop & Co. We bring new and innovative ideas to the table in order to develop marketing concepts that are unique and grab attention.
Print and blogs, broadcast and social-based — all are critical for getting your message out to the masses. The Roop & Co. team has established relationships with key reporters and bloggers covering a wide range of beats at the local, regional and national levels. We build upon these relationships to ensure that our clients are strategically positioned in news stories that help them reach their business goals.