Every successful business starts with a brand strategy.
At its core, your brand is the story of your organization. It’s made up of all the elements that make your business identifiable and allow it to stand out from your competitors. An effective strategy will evolve into cohesive key messaging, a strong emotional connection with your target audience and, ultimately, higher equity in your marketplace.
At Roop & Co., we can help bring your story to life through the branding process. Our team works with you to ensure your brand strategy is synonymous with your organization’s mission and is carried throughout all of its marketing vehicles – both internal and external.
SCOPE OF WORK
Rebranding Delivers Competitive Edge for Innovative Software Company
Monolith Software, a provider of carrier-grade, digital service assurance solutions for the network monitoring and management market, needed to undergo a rebranding that would better resonate with the technology industry and position it as an innovative, dynamic and entrepreneurial company. It enlisted Roop & Co. to develop a new name, logo and tagline, key messaging, marketing collateral and a website redesign.