Every successful business starts with a brand strategy.

At its core, your brand is the story of your organization. It’s made up of all the elements that make your business identifiable and allow it to stand out from your competitors. An effective strategy will evolve into cohesive key messaging, a strong emotional connection with your target audience and, ultimately, higher equity in your marketplace.

At Roopco, we can help bring your story to life through the branding process. Our team works with you to ensure your brand strategy is synonymous with your organization’s mission and is carried throughout all of its marketing vehicles – both internal and external.

  • Research & Analysis
  • Core Value Exploration
  • Mission & Vision Statements
  • Logo & Tagline Development
  • Brand Identity Standards
  • Key Messaging Development
  • Brand Asset Management
rebranding case study | Federos Monolith software company


Rebranding Delivers Competitive Edge for Innovative Software Company

Monolith Software, a provider of carrier-grade, digital service assurance solutions for the network monitoring and management market, needed to undergo a rebranding that would better resonate with the technology industry and position it as an innovative, dynamic and entrepreneurial company. It enlisted Roopco to develop a new name, logo/tagline, key messaging, marketing collateral and website redesign.

It’s Official. We’ve Rebranded!

After more than 25 years in business, it was time for us to turn up the volume on our own brand.

Meet the new Roopco. The same trusted brand, just amplified.

roopco logo

Want to build a cohesive brand strategy for your organization?