At the heart of great marketing is even better content.
In recent years, content marketing has taken off among leading brands as a highly effective way to market any business. In simple terms, it is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content in order to attract and engage a clearly defined audience. Ultimately, the goal is to drive profitable customer action.
At Roop & Co., we can help you create a consistent stream of compelling content that will resonate with your target audience and distribute it across both digital and traditional channels. Throughout this process, our team will work closely with you to evaluate and measure its impact on your business goals.
SCOPE OF WORK
Content Marketing Strategy Drives Deal Flow for Private Equity Firm
Evolution Capital Partners, a small-business private equity firm, sought to build greater brand awareness, position itself as a thought leader and attract more qualified leads. As part of its strategy, Roop & Co. conducted a communications audit, developed an editorial calendar and created a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media channels.
Internal Newsletter Boosts Employee Engagement for Global Manufacturing Leader
RPM International Inc., a $5.5 billion global leader in specialty coatings, sealants and building materials, sought to launch a bi-weekly internal newsletter in order to disseminate important company news, boost employee engagement and enhance its employee communications strategy. In order to reach employees across all levels of the company, the newsletter consists of three main components: a blog microsite, an email campaign and a printable PDF.