Case Study: Content Marketing Campaign for Private Equity Firm

Challenge:

Evolution Capital Partners, a small-business private equity firm, helps entrepreneurs transform and scale their growing businesses. In keeping with its corporate philosophy, the firm sought to build greater brand awareness, position itself as a thought leader and attract more qualified leads.

Solution:

As part of a content marketing strategy, Roop & Co. conducted an audit of Evolution’s existing communications assets, enabling our team to gain insights that helped inform and guide our content marketing approach. Roop & Co. then developed a content calendar and content marketing strategy in support of Evolution’s strategic business goals, which included creating a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media channels. In addition, digital and social advertising, as well as direct mailers, were utilized to drive messaging and awareness. Results were tracked and routinely evaluated using a marketing automation platform.