With more technology readily at our fingertips than ever before, the way customers interact with brands has drastically changed.
As a result, more traditional marketing approaches aren’t nearly as effective as they used to be. At its core, a marketing strategy is all about connecting with your target audience in the right place, at the right time. Today, that requires you to meet your audiences where they spend most of their time: online.
At Roop & Co., we can help you develop a digital marketing strategy and implement a variety of digital tactics that will support your overarching business objectives – whether that’s building brand awareness, maximizing traffic growth or generating more leads.
SCOPE OF WORK
Global Company Launches New Website with Interactive Features
A multi-billion global leader in specialty coatings, sealants and building materials, RPM International Inc. (NYSE: RPM) sought to enhance its online investor communications through an interactive website with improved functionality and a modern design that would engage investors and allow analysts to find information more quickly.
Social Media Strategy Builds Brand Loyalty and Increases Engagement
Located in the heart of downtown, Hofbräuhaus Cleveland is a German microbrewery, bierhall and restaurant that is modeled after the legendary 400-year-old Hofbräuhaus in Germany. In order to boost its online presence, Hofbräuhaus Cleveland enlisted Roop & Co. to develop a social media marketing strategy that would promote its authentic German fare, live music and events, showcase its unique experience, and attract more customers to the restaurant.
Webinar Promotes Cold Storage Units for COVID Test Samples
When COVID vaccines became available to the public, leased walk-in units became a popular storage option. Polar Leasing enlisted Roop & Co. to develop a webinar that would build greater awareness with pharmaceutical companies seeking temporary, temperature-sensitive storage solutions.
Roop & Co. is a Certified SharpSpring Marketing Automation Partner
SharpSpring is a technology platform that helps to automate and optimize sales and marketing initiatives. The all-in-one solution is cost effective and accelerates workflows with key features including behavior-based email marketing, a CRM, campaign tracking, dynamic forms, social media management and more.
Per a report from VB Insight, 80% of companies using marketing automation experienced an increase in the number of leads they generated and 77% increased their conversions. Plus, they saw 53% higher conversion rates from initial response to marketing qualified lead (MQL) and a revenue growth rate that is 3.1% higher than businesses that do not use marketing automation.
Every company has a great story to share. Roop & Co. has the expertise to take it to the next level with SharpSpring. Learn if marketing automation is right for your company by getting in touch.