With more technology readily at our fingertips than ever before, the way customers interact with brands has drastically changed.
As a result, more traditional marketing approaches aren’t nearly as effective as they used to be. At its core, a marketing strategy is all about connecting with your target audience in the right place, at the right time. Today, that requires you to meet your audiences where they spend most of their time: online.
At Roop & Co., we can help you develop a digital marketing strategy and implement a variety of digital tactics that will support your overarching business objectives – whether that’s building brand awareness, maximizing traffic growth or generating more leads.
SCOPE OF WORK
Roop & Co. is a Certified SharpSpring Marketing Automation Partner
SharpSpring is a technology platform that helps to automate and optimize sales and marketing initiatives. The all-in-one solution is cost effective and accelerates workflows with key features including behavior-based email marketing, a CRM, campaign tracking, dynamic forms, social media management and more.
Per a report from VB Insight, 80% of companies using marketing automation experienced an increase in the number of leads they generated and 77% increased their conversions. Plus, they saw 53% higher conversion rates from initial response to marketing qualified lead (MQL) and a revenue growth rate that is 3.1% higher than businesses that do not use marketing automation.
Every company has a great story to share. Roop & Co. has the expertise to take it to the next level with SharpSpring. Learn if marketing automation is right for your company by getting in touch.
Website Redesign Raises Funds and Drives Program Growth for Local Non-Profit
America SCORES Cleveland, a local non-profit inspiring change among urban youth, sought to develop a new website that would highlight the importance of its program, raise more donations and funds, and expand its reach to more student participants. As part of this website redesign, Roop & Co. developed a detailed site architecture, crafted fresh content and optimized the site for search engine ranking.