With more technology readily at our fingertips than ever before, the way customers interact with brands has drastically changed.
As a result, more traditional marketing approaches aren’t nearly as effective as they used to be. At its core, a marketing strategy is all about connecting with your target audience in the right place, at the right time. Today, that requires you to meet your audiences where they spend most of their time: online.
At Roop & Co., we can help you develop a digital marketing strategy and implement a variety of digital tactics that will support your overarching business objectives – whether that’s building brand awareness, maximizing traffic growth or generating more leads.
SCOPE OF WORK
Website Redesign Raises Funds and Drives Program Growth for Local Non-Profit
America SCORES Cleveland, a local non-profit inspiring change among urban youth, sought to develop a new website that would highlight the importance of its program, raise more donations and funds, and expand its reach to more student participants. As part of this website redesign, Roop & Co. developed a detailed site architecture, crafted fresh content and optimized the site for search engine ranking.