Global Company Launches New Website with Interactive Features
RPM International Inc.
A multi-billion global leader in specialty coatings, sealants and building materials, RPM International Inc. (NYSE: RPM) sought to enhance its online investor communications through an interactive website with improved functionality and a modern design that would engage investors and allow analysts to find information more quickly.
Leveraging best practices in investor relations, Roop & Co. partnered with RPM’s IT team to develop a new website that features a modern design, interactive features, an easy-to-use content management system and improved functionality—including a chatbot driven by artificial intelligence. The website redesign included strategic oversight, site architecture, persuasive content that highlights RPM’s investment proposition, design management and SEO.
Since its launch in October 2020, RPM has seen a 143% increase in website visitors and 120% increase in user sessions. The site’s chatbot has also answered thousands of inquiries. The website played a key role in effectively communicating to RPM’s investors.