Case Study: Interactive Website Redesign for Global, NYSE-Listed Company
Global Company Launches New Website with Interactive Features
RPM International Inc.
Challenge:
A multi-billion global leader in specialty coatings, sealants and building materials, RPM International Inc. (NYSE: RPM) sought to enhance its online investor communications through an interactive website with improved functionality and a modern design that would engage investors and allow analysts to find information more quickly.
Solution:
Leveraging best practices in investor relations, Roop & Co. partnered with RPM’s IT team to develop a new website that features a modern design, interactive features, an easy-to-use content management system and improved functionality—including a chatbot driven by artificial intelligence. The website redesign included strategic oversight, site architecture, persuasive content that highlights RPM’s investment proposition, design management and SEO.
Results:
Since its launch in October 2020, RPM has seen a 143% increase in website visitors and 120% increase in user sessions. The site’s chatbot has also answered thousands of inquiries. The website played a key role in effectively communicating to RPM’s investors.