Investor Relations
Regular, transparent communication with the investment community is vital to the success of your company.
But with demands from stakeholders at an all-time high, new regulatory and legal issues popping up regularly and a host of communication challenges to navigate, it can be difficult for IR professionals to keep up.
At Roop & Co., we can help tell your story to the investment community – institutions, investors and financial analysts – in a way that creates value for key shareholders and drives continued growth for your company. Our team works with your organization to develop an investor relations strategy, craft key messaging and maximize sell-side media coverage.
SCOPE OF WORK
CASE STUDY
Interactive Annual Report for Public Company
A $6.1–billion global leader in specialty coatings, sealants and building materials, RPM International Inc. enlisted Roop & Co., its agency of record, to develop its fiscal 2020 annual report. The objective was to communicate with shareholders the continued progress of RPM’s operational improvement program, “Building a Better World” initiative and proactive response to the COVID-19 pandemic.
CASE STUDY
Investor Relations Campaign Engages Retail Base for Global, NYSE-Listed Company
RPM International Inc. sought to enhance investor relations with its long-valued retail base. To identify an approach that would resonate best with retail investors, Roop & Co. surveyed 1,600 of RPM’s shareholders of record. Key findings of this survey shaped messaging, communication channels and a strategic investor communications plan.