Media Relations

Media Relations

Media relations is integral to any PR strategy – and it involves far more than just simply distributing the occasional news release.

In order to be effective, media relations requires careful planning, a solid strategy and succinct storytelling. When you have the right plan in place, it is a cost-effective marketing tool that can help to maximize publicity for your organization, position it as a thought leader and generate more qualified leads.

At Roop & Co., we can help you develop and execute a strategic media relations strategy that is specifically tailored to your business. Our team has established relationships with key reporters covering a wide range of beats at the local, regional and national level, and can leverage this rapport to strategically position your organization in news stories that will help achieve your business objectives.

  • Story Pitching & Placement
  • Media Training
  • News Release Writing & Distribution
  • Media Monitoring
  • Reporting on Coverage
  • Press Conferences
media relations strategy case study | Fisher Phillips employment law


Media Relations Strategy Positions Law Firm as Thought Leader on Workplace Law

Fisher Phillips, a national management-side labor and employment law firm, sought to leverage its industry expertise to position the firm’s Cleveland and Columbus offices as thought leaders in the Ohio market. Roop & Co. worked closely with the firm’s attorneys to identify trending topics and issues in workplace law, develop an editorial calendar and execute a strategic media relations plan that secured regular news coverage in local, regional and trade publications.

Want to develop a media relations strategy for your organization?