Media relations is integral to any PR strategy – and it involves far more than just simply distributing the occasional news release.
In order to be effective, media relations requires careful planning, a solid strategy and succinct storytelling. When you have the right plan in place, it is a cost-effective marketing tool that can help to maximize publicity for your organization, position it as a thought leader and generate more qualified leads.
At Roop & Co., we can help you develop and execute a strategic media relations strategy that is specifically tailored to your business. Our team has established relationships with key reporters covering a wide range of beats at the local, regional and national level, and can leverage this rapport to strategically position your organization in news stories that will help achieve your business objectives.
SCOPE OF WORK
Media Relations Strategy Leads Global Company to Exceed Financial Forecast
Headquartered in Erie, Pa., Eriez is a global leader in manufacturing separation, metal detection and material handling equipment for processing industries. Despite its industry expertise, robust product offerings and global footprint, Eriez faced a significant downturn in business. The company enlisted Stevens Strategic Communications, a division of Roop & Co., to develop a media relations program.
PR Campaign Promotes Freezer Units for COVID Vaccine Storage
As the COVID-19 pandemic surged throughout the U.S., Polar King enlisted Stevens Strategic Communications, a division of Roop & Co., to deploy an integrated PR campaign that promoted their refrigerated and freezer units as ideal for storing COVID-19 test samples and vaccines.
Media Relations Drives Thought Leadership for Concrete Products Manufacturer
Euclid Chemical, a leading manufacturer of concrete and masonry construction products, sought to develop a strategic media relations program that would build greater brand awareness for the business, enhance its reputation as a thought leader in the industry, and ultimately increase sales for its products and services.