Media Relations

Media Relations

Media relations is integral to any PR strategy – and it involves far more than just simply distributing the occasional news release.

In order to be effective, media relations requires careful planning, a solid strategy and succinct storytelling. When you have the right plan in place, it is a cost-effective marketing tool that can help to maximize publicity for your organization, position it as a thought leader and generate more qualified leads.

At Roopco, we can help you develop and execute a strategic media relations strategy that is specifically tailored to your business. Our team has established relationships with key reporters covering a wide range of beats at the local, regional and national level, and can leverage this rapport to strategically position your organization in news stories that will help achieve your business objectives.

  • Story Pitching & Placement
  • Media Training
  • News Release Writing & Distribution
  • Media Monitoring
  • Reporting on Coverage
  • Press Conferences
  • Digital Press Kits

2023 State of Earned Media Report

Conducted by the Public Relations Global Network (PRGN), the report provides an in-depth analysis of the current state of earned media in the U.S. and offers several strategic recommendations for brands that want to share their stories more effectively in the year ahead.

FlightOps media relations case study


How a Media Relations Campaign Skyrocketed Brand Awareness for a Drone Company 

FlightOps developed a multi-drone operating system that facilitates scalable planning of flight missions. To gain brand visibility in the U.S., the Israeli company enlisted Roopco to initiate a targeted media relations drone campaign. FlightOps tasked Roopco with crafting editorial content that would resonate with the American drone industry media and relevant trade publications. 


Media Relations Strategy Leads Global Company to Exceed Financial Forecast

Headquartered in Erie, Pa., Eriez is a global leader in manufacturing separation, metal detection and material handling equipment for processing industries. Despite its industry expertise, robust product offerings and global footprint, Eriez faced a significant downturn in business. The company enlisted Stevens Strategic Communications, a division of Roopco, to develop a media relations program.

Healthcare PR campaign


PR Campaign Promotes Freezer Units for COVID Vaccine Storage

As the COVID-19 pandemic surged throughout the U.S., Polar King enlisted Stevens Strategic Communications, a division of Roopco, to deploy an integrated PR campaign that promoted their refrigerated and freezer units as ideal for storing COVID-19 test samples and vaccines.

Want to develop a media relations strategy for your organization?