B2B Businesses
Getting in front of B2B buyers is challenging.
They’re short on time and inundated with sales pitches.
At Roop & Co., we have developed and executed a variety of strategic content marketing campaigns for B2B businesses for more than 20 years. Our team knows the sales cycle and understands your audience. We can help you build awareness for your products and services, generate qualified leads, nurture those prospective customers through the sales funnel to shorten the buyer’s journey and, ultimately, close more deals.
KEY MARKETING DELIVERABLES:
Agency Partnership Revs Up Communications for Automotive and Mobility Suppliers
Roop & Co. has formed a strategic alliance with Bianchi PR, a Detroit, Mich.-based public relations agency with 30+ years of expertise serving automotive and mobility tech suppliers. This collaboration combines the synergistic power of Bianchi PR’s hyper-specialized B2B automotive public relations expertise with Roop & Co.’s broad portfolio of branding, content marketing and digital communications solutions in the B2B industrial and manufacturing spaces.
CASE STUDY
Integrated Marketing Approach Launches Drone Technology in the Roofing Industry
Tremco Roofing & Building Maintenance, a leading provider of roofing and weatherproofing solutions, enlisted Roop & Co. to develop an integrated marketing campaign to announce the launch of its innovative SkyBEAM drone technology. Key to this strategy – which included a mix of media relations, digital content, social media, video and internal communications – was leveraging two significant events related to the new service offering.
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