Regular, transparent communication with the investment community is vital.
But it can be challenging to stay at the forefront of stakeholder needs.
At Roop & Co., we have more than 20 years of experience helping public companies tell their stories to the investment community – including institutions, investors and financial analysts – in a way that creates value for key shareholders and drives continued growth. We can help you develop an investor communications strategy, craft key messaging, enhance your company’s reputation and maximize sell-side media coverage.
KEY MARKETING DELIVERABLES:
Investor Relations Campaign Engages Retail Base for NYSE-Listed Company
RPM International Inc., a $5 billion, NYSE-listed company, sought to enhance investor relations with its long-valued retail base. In order to determine an approach that would resonate best with retail investors, Roop & Co. surveyed 1,600 of RPM’s shareholders of record. Key findings of this survey shaped messaging, communication channels and the strategic communications plan.