Author: Brad Kostka

Why Private Equity Firms Need a Content Marketing Strategy

We’re Hiring! Seeking Assistant Account Executive

Enjoy writing and creating content? Get a jolt when you score a hit in the news media? Enthralled by all forms of digital communication? Yes? Then you should apply to become a member of our team. We’re seeking an assistant account executive that is dynamic, motivated and professional. Candidates should have 1-3 years of experience

Roop& Co. and Client RPM International Inc. Win Bronze Anvil Award

Roop & Co. Wins Four Honors at PRSA East Central District’s 2016 Diamond Awards

Roop & Co. received two Diamond awards and two Merit awards at the PRSA East Central District’s 2016 Diamond Awards for entries spanning the Integrated Communications, Investor Relations, Special Events and Community Relations categories. The awards recognized the firm’s distinguished work in the design, development and execution of the following communication campaigns and tactics: RPM

Roop & Co. Hires Assistant Account Executive

Roop & Co. is ringing in the New Year with a new team member. Jacqueline Gedeon has joined the public relations firm as an assistant account executive. Her experience and responsibilities include public and media relations, content creation, internal communications and video production. Gedeon began her career in Montana, where she most recently served as

Roop & Co. Wins “Best in Show” Top Honor at 2016 PRSA Cleveland Rocks Awards

6 Tactics Your Content Marketing Strategy is Missing

Roop & Co. Announces New Senior Account Executive

Roop & Co. announced today that Amanda Rembold has joined the public relations firm as a new senior account executive. Her experience includes public relations, media relations, event planning, marketing and social media strategy. In her position, Rembold will play a vital role in developing, executing and managing integrated communications campaigns for Roop & Co.’s

3 Tips for Creating a Powerful Brand Strategy

A company’s brand is much more than its name, logo, colors and tagline. It’s the promise you make to your customers and a representation of the day-to-day interactions of your business. For example, Apple Inc., one of the world’s largest companies, has a branding strategy that focuses on simplicity and the removal of complexity from