/Brad Kostka

About Brad Kostka

Brad Kostka is responsible for business development, agency management and account services. His experience includes strategic, marketing, interactive and crisis communications; branding and rebranding; media, investor and employee relations; and event planning and management. He counsels organizations ranging from global, publicly traded corporations to local startups.

We’re Hiring! Seeking Assistant Account Executive

Enjoy writing and creating content? Get a jolt when you score a hit in the news media? Enthralled by all forms of digital communication? Yes? Then you should apply to become a member of our team. We're seeking an assistant account executive that is dynamic, motivated and professional. Candidates should have 1-3 years of experience (internships and/or employment), possess strong writing and editing skills, have experience pitching stories to the news media, and be savvy with digital communications, including social media. If you fit this description, send your resume to careers@roopco.com. See the complete assistant account executive job description [...]

By | 2017-08-17T17:16:05+00:00 August 17th, 2017|Categories: News|

Is Content Marketing an Expense or an Asset?

In the world of marketing, you get out what you put in. And content marketing is no different. Creating useful, engaging content on a consistent basis requires a fine mix of skill, time and creativity. Not surprisingly, content creation often comes with a price tag. But as marketers leverage content marketing as a way to build their businesses, they’re often left second-guessing whether the content they’re producing is more of an expendable expense than a valuable asset.For example, consider a “traditional” form of content, such as an advertisement. The content created has a limited lifespan because advertisements are generally distributed [...]

6 Tactics Your Content Marketing Strategy is Missing

But as many businesses are hastily jumping on the bandwagon as a quick way to increase traffic and sales, their content marketing strategies are often lacking several critical elements: 1. Getting to Know Your Target Audience One of the first, and most important, steps to creating a sold content marketing strategy is defining your target audience. A great way to do this is by creating a persona, which is a composite of who you are targeting. It may include such things as job title, job function, primary job needs/challenges, gender and education level. With personas, businesses can more strategically [...]

By | 2017-01-23T18:30:32+00:00 September 3rd, 2016|Categories: Brand Strategy, Digital Marketing|

Thar She Blows! Land That Whale with Account-Based Marketing

Much like Captain Ahab in Herman Melville’s classic novel Moby Dick, all B2B marketing professionals have that one client they desperately want, that “big whale” they simply need to land. Ahab’s obsession drove him to take a very focused approach to achieve his goal. In the end, he did harpoon his whale (although Moby Dick ensnared Ahab, as well). B2B marketers can learn from this narrow focus and adopt an account-based marketing (ABM) strategy to secure the marquee clients they’ve been pursuing. What is Account-Based Marketing? ABM is a strategy of identifying highly desirable prospective clients because of their [...]

By | 2017-01-23T18:31:32+00:00 July 3rd, 2016|Categories: Digital Marketing, Marketing Communication|

5 SEO Tips for Improved Search Engine Ranking

Each day, consumers turn to search engines, such as Google, Yahoo and Bing, to find what they’re searching for. Every business wants to appear at the top of search results when a consumer is looking for a product or service it provides. However, the reality is that reaching the top of search results calls for more than just a great business and online presence – it requires having a solid search engine optimization (SEO) strategy in place. Search engines serve two main functions – crawling and building an index, and then providing a ranked list of websites based on [...]

By | 2017-01-23T18:31:01+00:00 February 17th, 2015|Categories: Digital Marketing|