Roop & Co. Hires Graphic Designer

Roop & Co. is pleased to announce that Monica Farag has been brought onto the team as a graphic designer after serving as an intern over the summer. In this role, Farag will continue to conceptualize, develop and deliver high-caliber designs for our clients’ marketing and communications needs. With her fresh perspective, Farag consistently brings

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Roop & Co. Hires Assistant Account Executive

Roop & Co. has welcomed another public relations professional to the team. Maggie Sullivan, a news-obsessed storyteller, will serve as an assistant account executive. Her experience includes news reporting, public relations and internal communications. Sullivan has experience working in many corners of media. As a freelance reporter for Cleveland.com, she covered council meetings, community events

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The Long and Short of Creating Short-Form Video

Short-form video is an excellent marketing tool that helps you connect with your customers on a more personal level, while delivering all the information they need in 60 seconds or less. By 2020, video is expected to account for 79% of global internet traffic, which means there’s no better time to start producing marketing videos than

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