/Katie Casciato

About Katie Casciato

Kathryn Casciato serves as account executive at Roop & Co., where her responsibilities include providing public relations support for the firm’s corporate, consumer, government and non-profit accounts. Her experience includes public and media relations, technical communications, internal communications and copy editing.

Roop & Co. Hires Graphic Designer

Roop & Co. is pleased to announce that Monica Farag has been brought onto the team as a graphic designer after serving as an intern over the summer. In this role, Farag will continue to conceptualize, develop and deliver high-caliber designs for our clients’ marketing and communications needs. With her fresh perspective, Farag consistently brings a creative twist to a broad range of projects, including brand identity manuals, company logos, print collateral, advertisements, multimedia assets, websites, trade booth signage and more. Before joining Roop & Co., Farag was a graphic design intern for Walk and Create in London and [...]

By | 2017-08-31T15:37:18+00:00 August 31st, 2017|Categories: News|Tags: |

Roop & Co. Hires Assistant Account Executive

Roop & Co. has welcomed another public relations professional to the team. Maggie Sullivan, a news-obsessed storyteller, will serve as an assistant account executive. Her experience includes news reporting, public relations and internal communications. Sullivan has experience working in many corners of media. As a freelance reporter for Cleveland.com, she covered council meetings, community events and business news to keep the West Side suburbs informed. Her story ideas have also come to life over the WBEZ Chicago airwaves, where she managed a live public radio newsroom as an intern. Assisting in the marketing department at University Hospitals, Sullivan created [...]

By | 2017-08-30T16:37:03+00:00 August 30th, 2017|Categories: News|

Roop & Co. Wins “Best in Show” Top Honor at PRSA Cleveland Rocks Awards

Roop & Co. received a “Best in Show” top honor at this year’s Public Relations Society of America (PRSA) Cleveland Rocks Awards. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing & Building Maintenance’s SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. The PRSA Cleveland Rocks Awards are presented annually to recognize the highest quality of professional skills, creativity and resourcefulness in public relations and its impact on a particular project [...]

By | 2016-12-09T14:23:01+00:00 December 2nd, 2016|Categories: News|

What is Content Marketing and Why Should You Care?

In an era where consumers prefer to receive their information of their own volition through channels like search and social media, traditional marketing tactics can sometimes feel too obvious or just plain pushy. Gone are the days when marketers could bombard consumers with information in the hopes of converting a few individuals into loyal customers. Modern consumers are weary of these types of heavy-handed marketing efforts and can spot them from a mile away. How can you try to genuinely engage and connect with new and existing customers in this communication landscape? Or even better, what if your customers actually [...]

4 Reasons to Use Video in Your Marketing Campaign

Any marketing communications professional knows that in order for a campaign to be successful, its content must resonate with the target audience. However, success isn’t about a one-time ability to captivate your audience’s interest. It’s about deepening the engagement between the target audience and your business over the long run. This is where video comes into play. According to Cisco, about 59% of senior executives would rather watch an online video than read text. Perhaps it’s no surprise then that video is projected to account for 80% of all consumer internet traffic by 2019. By not incorporating video into [...]

How to Build a Better Social Media Strategy

Since its inception in the early 2000s, social media has played an increasing role in marketing and communications. In 2014, companies spent $8.5 billion on social media marketing, and experts expect that number to nearly double to $14 billion by 2018. From a B2C standpoint, the importance of social media is easy to see. Consumers use social media platforms to communicate with peers on a regular basis. By using social media as a means of engaging with customers and potential consumers, companies can enhance their brand. For example, Pizza Hut humanizes its brand by utilizing its Twitter account to [...]

By | 2016-11-30T18:28:19+00:00 August 18th, 2016|Categories: Digital Marketing, Marketing Communication|

Roop & Co. Announces New Senior Account Executive

Roop & Co. announced today that Amanda Rembold has joined the public relations firm as a new senior account executive. Her experience includes public relations, media relations, event planning, marketing and social media strategy. In her position, Rembold will play a vital role in developing, executing and managing integrated communications campaigns for Roop & Co.’s extensive list of clients. Rembold most recently worked for G&S Business Communications, a Chicago, Illinois, based B2B agency, where she served as a senior account executive. In this position, her responsibilities included managing and implementing strategic traditional, social and digital business communications programs for [...]

By | 2017-08-30T15:20:15+00:00 June 30th, 2016|Categories: News|

Three Tips for Creating a Powerful Brand Strategy

A company’s brand is much more than its name, logo, colors and tagline. It’s the promise you make to your customers and a representation of the day-to-day interactions of your business. For example, Apple Inc., one of the world’s largest companies, has a branding strategy that focuses on simplicity and the removal of complexity from people’s lives. Branding is very important to a business, as the process aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. An effective brand strategy gives an entity an edge in competitive markets. Strong branding can [...]

By | 2016-11-17T14:29:45+00:00 June 17th, 2015|Categories: Brand Strategy|

How Google’s Newest Algorithm Change Will Impact Your Website

Google’s most recent algorithm change has many across the Internet fearing a potential “Mobilegeddon.” And it’s understandable why – this change will impact websites in a very big way.   With this algorithm update, Google’s mobile search results will now favor “mobile friendly” websites, ranking them higher than sites optimized only for desktops and laptops – a change that’s expected to greatly influence where people buy their products and services. Considering that nearly 50 percent of online traffic comes from mobile users, it makes sense why Google is making the leap to promote a mobile-friendly web design that’s easier [...]

By | 2016-11-17T14:29:40+00:00 April 30th, 2015|Categories: Digital Marketing|

Four Tips for Rocking Your Next Event

Last week’s 30th Annual Rock and Roll Hall of Fame induction ceremony brought together a slew of musical talents to celebrate the induction of prominent musicians and bands such as Ringo Starr, Joan Jett and Green Day. With big-name celebrities, live performances and a rocking venue, it’s easy to feel intimidated by such large-scale, highly anticipated events. But planning a successful, star-studded event is more feasible than you might think. Here are four tips on how to rock your next event: 1. Determine a Specific Objective Any successful event requires a specific objective, whether it’s launching a new product, [...]

By | 2016-11-17T14:29:34+00:00 April 28th, 2015|Categories: Brand Strategy, Marketing Communication, Media Relations|
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